The UK’s largest new car selling space

Sponsorship Opportunities

What an incredible year 2019 promises to be for the Baston Car and Bike Show. In 8 short years of the event’s existence that had already demanded a move to a larger display site, extraordinary growth accelerated even further resulting in that just 2 years down the line our newly prepared Baston site is already too small.

As a result, organisers decided there was only one place they wanted to go. Nearby Grimsthorpe Castle just a few minutes drive west of Bourne in the beautiful South Kesteven district of South Lincolnshire. With convenient access to the A1 just over 10 minutes away and the Cathedral Cities of Peterborough and Lincoln to the south and north, it makes the perfect location to host this prestigious event and catchment of visiting, and therefore buying, public. Yearly car sales having been estimated at £1.7 million pounds as a result of the single day event and ever growing footfall is expected to surpass the 10,000 mark.

Having joined forces with a Grimsthorpe team lead by Sebastian Miller, new event opportunities are arising all the time. Sebastian is also a car enthusiast which helps when you consider it’s his beautifully manicured lawn that will play host to the tyres of car manufacturers and dealers selling their latest models as well as a variety of clubs and motorsport displays.

As 2019 is the 60th anniversary of the Mini the event will bestow the mark with deserved special status with this iconic vehicle set to take centre stage. Clearly somewhat different to previous years celebration of mighty V8’s and the metal mountain that showcased all American might. All of which underlines the diversity of Baston Car and Bike show and how all strands of the motoring world are welcomed to this unique event.

Our Sponsors

The Donalds Group

Robinsons Motor Group



Marshall Motor Group


Close Motor Group

Smiths Motor Group

MT Cars

Wheels Motorcycles

Wheelcraft Ltd

Jabba Sport

Petrolhead Detailing Car Care Specialist


The Wheel and Tyre specialist

S+M triumph Restoration

Fuchs Lubricants

Ecomax Tuning


Fentons of Bourne


CEA Mobility

Classic Coatings

Lincs Road Safety Partnership

Chimes Gifts

Hospitality Packages

We have various packages available either through Baston Events or Grimsthorpe itself. These range from canapés within the Castle or grounds for your special guests or the option to take over the Beautiful Vanbrugh Courtyard directly in front of the Castle and epicentre of the show.

Remember, the organisers take nothing from the show so you may be surprised what good value our packages are. The show is purely driven by the quest to launch as much funding as possible towards charity and to build the event for future years. The latter in order to create an enlarged audience for you to tap into.

You may have ideas of your own you wish to discuss so whatever your needs just contact us for more details.

      Typical Plot Size*

Motor Manufacturer/Dealers

+ Canopy structure or similar

+ Towed display unit

5 Displaying Cars Only




22m x 15m

Motor Manufacturer/Dealers

+ Canopy structure or similar

+ Towed display unit

7 Displaying Cars Only




22m x 18m

Motor Manufacturer/Dealers

+ Canopy structure or similar

+ Towed display unit

10 Displaying Cars Only




22m x 21m
Motor Cycle Displays/Dealers No Limit £150 As Required

Automotive related Trade Pitches

Pitches from £100, 6m x 4m   

There are many opportunities to get your business in front of a large audience. But how many opportunities arise where that audience is almost entirely focused on automotive interest? Certainly not regional shows, country fairs and county extravaganzas. Here you can promote your product directly to those who are demonstrating active interest by attending the event in the first place. So from automotive detailing, parts and repair we are the event to get your business moving.

* Please note we are unable to supply power.

Commercial vehicle display from local trades


The event also showcases businesses operating in the region whether small, large or multi-national. The vast range of vehicles and bodies being used is often overlooked and forms a interesting display of operations in our area. Vehicles whether eight wheeler concrete mixers or rigid body flatbeds with Hiab lifting gear, down to Florists 1970s Mini Clubman’s are all welcome.

Company signage is welcome and vehicles do not have to be attended.


Previous sponsors are clear about the benefits the event offers. Many quote brand exposure which of course is highly desirable. But when they claim that exposure couples with real-world sales, whether to attend the event becomes one of the easier business decisions of the year.

“We’ve been attending the Baston Car and Bike show for over 6 years and have to say that it is one of the best organised events we display our cars at. The show has expanded massively over the years, but the organisation remains first class and personal. Each year at the show we speak to a large volume of current and potential customers and have definitely sold a number of cars directly from it.”

Phil Lewin

Brand Manager, Smiths Hyundai

“As a company we favour outdoor exhibitions and all unanimously agree The Baston Car Show is by far our favourite. Family friendly, chilled out fun day with great cars both new and old coupled with fantastic entertainment. We are able to showcase our range of cars at a show which complements our own family owned business”

Justin Wing

General Manager, Wings of Peterborough

“Having attended Baston Car and Bike Show for many years, as a large group it’s invaluable to us in getting our multi-brand franchise name and products out to a very large audience. The best bit? The show manages to be both professional but ultimately provides a wonderfully relaxed ambiance in which  buyers can browse their next car purchase.”

Daniel Cooper

Head of Business, Robinsons Motor Group

The Future

It’s the full intention of the organisers to carry on building on the success of the event. The new location at Grimsthorpe Castle enables us to head along pathways only dreamed of but 12 months ago. We have the opportunity to turn this one day event into a weekend celebration, and possibly as early as next year. If successful this would enable us to allow motor manufacturers and dealers to use the ‘Hill’ and the Estates 8 miles of roads and 3000 acres of parkland to provide test drives in a safe and scenic environment.

On the Sunday, the Hill will morph into an elevated course to showcase everything from F1 cars at full audible chat, screaming motorcycles and numerous other, mostly diverse, motor powered vehicles strutting their stuff on the rise in front of this beautiful castle.

Event Location

Grimsthorpe, Bourne, PE10 0LY


Antony Squires:
07919 154 136


Phil Stephens:
07514 518 999


Kieran Hancock:
07565 511 722


Doug Balderson:
07860 415 950


Nick Rickett:
07957 917 774